Szilvia and Jon Culbertson
Tierra Antigua Realty

Links to some of our Listing videos:

Jon and I SPARE NO EXPENSE AND EFFORT to market our listings and create a LIFESTYLE VIDEO of our listings! Please see the reasons and statistics and some examples of our videos below by clicking on the links provided at the bottom of this page:

 

✅ Key Benefits of a High-Quality Lifestyle Video:


When you create a standout video showcasing the home plus the community/lifestyle (not just rooms), you generate advantages across several fronts:

Emotional Connection & Storytelling

Videos allow you to show not just tell: the flow of the space, how light plays, how rooms connect.
When you include the community (parks, views, nearby amenities, neighborhood vibe) you help the buyer imagine living there, rather than just “buying a house”.
That emotional resonance often speeds decision-making and increases perceived value.

Differentiation / Standing out in the market

Many listings still rely primarily on photos + text. A well-done video quickly differentiates your listing.
In a crowded market, capturing attention earlier (and holding it) gives you a competitive edge.

Broader Reach & Higher Engagement

Videos are more shareable on social media, attract more views, and keep people on the listing longer.
More exposure means more potential qualified buyers seeing your listing.
Longer dwell time (time spent on listing) signals to listing portals and search engines that your property is high-interest.

Shorter Time on Market / Fewer Days Listed

Because of the stronger impression and higher engagement, you can reduce “days on market”, which often avoids price-drop stigma and keeps momentum.
Shorter time can also mean fewer negotiating rounds, less carry cost for seller, and potentially stronger offers.

Better Leads / More Qualified Inquiries

A good video filters out “window-shoppers” because buyers who watch videos tend to be more serious and informed.
That means fewer showings of unqualified prospects, saving time and effort.
Better Offer Potential

Because more buyers see the home, competition increases. Better exposure + stronger first impression can lead to more offers, potentially above list or quicker decision from buyer.
The lifestyle video helps justify the list price (or supports premium pricing) by showing unique features + community benefits.


Amplifies Other Marketing Channels

Video content can be repurposed: social media clips (Reels/Shorts), email marketing, paid ads, website landing pages.
Helps with organic search (SEO) and listing site algorithms (they favour video & dwell-time).
Because you have video, you can run paid campaigns with higher click-through and conversion rates.

Meets Buyer Expectations & Builds Trust

Today’s buyers, especially Millennials/Gen Z, expect high-quality visuals and video tours.
A lifestyle video shows professionalism, and helps build the agent’s/brand’s credibility.
When buyers trust the listing early, they are more likely to move faster and feel confident.
 
📊 Supporting Statistics:

Listings with video reportedly receive 403% more inquiries than those without video. 


Homes listed with video tours sell up to 31% faster than those without video.


Real estate listings with professional video get 118% more engagement. 


On a Swedish platform (Hemnet), listings that include video receive 52% more views and tend to sell more quickly. 


58% of buyers expect to see video tours in listings. 


73% of homeowners say they are more likely to list with an agent who uses video marketing. 


Social-media: Video content is shared far more: e.g., “social media posts with videos generate 1,200% more shares compared with images/text combined.” 
Listings with videos generate “400% more inquiries” according to one recent statistic. 


51% of home buyers use YouTube as their number one destination for a search. 


80% of consumers watch videos online each week, and half of those users have been influenced by a video to make a purchase. 

 

Samples of our Listing Videos:

 

Listing Video 11880 N Gray Eagle Avenue, Oro Valley, AZ 85737

 

Listing Video 11873 N Silver Desert Drive, Oro Valley AZ 85737

 

Listing Video 2325 W Lambert Lane, Oro Valley AZ 85737

 

Listing Video 7680 E Sabino Vista Drive, Tucson AZ

 

Listing Video of 1636 E Buck Hollow Ct, Oro Valley AZ 85737

 

Listing Video of 1135 W Twin Buttes Dr, Sahuarita AZ

 

Listing Video of 2150 W Moore Rd, Oro Valley AZ 85755

 

Listing Video of 9910 N Bighorn Butte Dr, Oro Valley AZ 85737